Our mission is to craft immersive experiences that encourage guests to pause, reflect, and appreciate the beauty within and around them.
As technology and AI continue to shape our world, the need for meaningful human connection and sensory engagement has never been more noticeable. We believe the future lies not just in automation, but in creating moments that are deeply felt and experienced. Our brand originated from a desire to foster more meaningful connections through design, harnessing the power of all six senses—sight, sound, smell, taste, touch, and what we call the 'sixth sense' of mind, soul, and body. Through thoughtful, sensory-rich design, we help brands and spaces create lasting impressions in an increasingly fast-paced world.
1.
Sensory Design Consultation
We assess your customer journey and craft sensory-rich design strategies that align with your brand's identity and goals, ideal for clients looking to enhance specific aspects of their existing customer journey and touchpoints.
Sensory Design Consultation Process
Phase 1 - Initial Consultation
Understand your brand’s identity, goals, and current customer journey.
Deliverables:
•Meeting with key stakeholders.
•Discussing your brand’s vision and customer journey objectives.
•Identifying key touch points and areas of focus.
Phase 2 - Sensory Audit
Assess your current customer journey through a sensory lens.
Deliverables:
•Conduct an audit of existing customer interactions and touch points.
•Evaluate how each sense (sight, sound, smell, taste, touch, soul, mind, body) is currently engaged.
•Identifying areas for enhancement or new sensory opportunities.
Phase 3 - Design Recommendations
Provide tailored strategies to enhance the sensory aspects of your customer journey.
Deliverables:
Presenting findings from the sensory audit.
Offering specific design recommendations aligned with your brand’s identity.
Discussing potential sensory elements to be integrated.
Phase 4 - Proposal Document for Implementation
Provide a clear roadmap for implementing the recommended strategies.
Deliverables:
Delivering a detailed proposal document.
Outlining the steps needed to integrate the sensory elements.
Offering guidance on execution and potential timelines.
Client Type: Elevated Airbnb, Boutique Hotels, Retail Stores, Excursions and Tourist Offerings.
Needs: Clients seeking to enhance specific aspects of their customer journey with sensory-rich elements to create lasting impressions. They want to improve both in-store and online shopping experiences, adding unboxing surprises and wow factors.
Real-World Example:
Client: Boutique Hotel
Challenge: The hotel wanted to differentiate itself from competitors and provide a memorable guest experience.
Solution Provided: We introduced a signature scent throughout the hotel, installed new lighting fixtures to create a warmer and softer ambiance, and added textural elements that brought outdoor textures inside. We also provided warm cloths infused with lemon and lavender to guests upon arrival for a refreshing hand-cleansing experience. Additionally, daily surprises included fresh garden produce, local artisan treats, and herbal tea rituals to enhance relaxation and delight.
2.
Conceptual Sensory Journey
We create bespoke, multi-sensory experiences tailored to your unique needs, ideal for brands looking to introduce a new offering or service to their clients and seeking fresh, innovative conceptual ideas and experiences.
Conceptual Sensory Journey Process
Phase 1 - Concept Development
Create a unique, sensory-rich concept tailored to your brand’s new offering or service.
Deliverables:
•Brainstorming sessions with your team to identify the core concept.
•Exploring innovative ideas and sensory elements that align with the new offering.
•Developing a cohesive theme that resonates with your brand identity.
Phase 2 - Sensory Elements Integration
Incorporate multi-sensory elements into the developed concept.
Deliverables:
Selecting sensory elements (visuals, sounds, scents, textures, tastes, soul, body, mind) that enhance the concept.
Designing the sensory experience to ensure it creates a lasting impression on your clients.
Collaborating with your team to refine the sensory integration.
Phase 3 - Proposal Document for Implementation
Provide a comprehensive plan for bringing the concept to life.
Deliverables:
Delivering a detailed proposal outlining the concept and sensory elements.
Providing a step-by-step guide for implementation.
Offering support for the execution phase to ensure alignment with the initial vision.
Client Type: High-End Retail Stores, Luxury Guest Farms, Wine Estates, Game Farms
Needs: Brands looking to add new offerings seek fresh, innovative concepts and multi-sensory experiences. They aim to introduce entirely new services and enhance their seasonal campaigns and customer interactions with engaging, memorable experiences.
Real-World Example:
Client: High-End Retail Store
Challenge: The store wanted to enhance their festive season campaigns by integrating creative, sensory-rich ideas into the in-store shopping experience.
Solution Provided: We developed a festive concept featuring custom holiday fragrances in soy candles to set a welcoming mood. We introduced an interactive Christmas tree where customers had a chance to win prizes with each purchase, and the tree showcased new product lines and festive gifting ideas. Artisan treats with a festive twist were available for tasting and purchase as stocking fillers. Additionally, we hosted informal workshops where walk-in customers could learn how to recycle and reuse items for gift wrapping.
3.
Brand Experience Enhancement
We elevate your brand by integrating sensory elements that enhance customer interactions and deepen engagement. This service offers a deep dive into your entire brand, perfect for those seeking a holistic approach to enhance every aspect and touchpoint of their offering, setting them apart from competitors.
Brand Experience Enhancement Process
Phase 1 - Sensory Audit of Your Entire Brand Offerings
Conduct a thorough evaluation of your brand’s current sensory engagement across all touchpoints.
Deliverables:
Reviewing all customer interactions with your brand (in-person, digital, etc.).
Assessing how each sense is currently being engaged and identifying gaps or opportunities.
Gathering insights on customer perceptions and brand experience.
Phase 2 - Sensory Branding Strategies
Develop a holistic sensory branding strategy that differentiates your brand.
Deliverables:
Creating a sensory strategy that aligns with your brand’s mission and values.
Proposing new sensory elements that enhance customer engagement across all touchpoints.
Offering guidance on how to integrate these elements into your existing brand offerings.
Phase 3 - Proposal Document for Implementation
Provide a strategic plan for implementing the sensory branding strategies.
Deliverables:
Delivering a comprehensive proposal document.
Outlining the steps required for sensory integration across all brand touchpoints.
Offering recommendations for maintaining and evolving the sensory branding over time.
Client Type: Luxury Guest Farms, Boutique Hotels, High-End Retail Stores, Wine Estates, Game Farms, Tourist Offerings
Needs: Brands that want to stand out from competitors and take a holistic approach to enhance every customer interaction and touchpoint. They are looking for a comprehensive strategy that seamlessly integrates sensory elements into all aspects of their offering—from accommodation and dining to retail and on-site experiences—creating a cohesive, engaging, and memorable brand journey for their guests across their entire brand offering.
Real-World Example:
Client: Luxury Guest Farm
Challenge: The guest farm wanted to create a seamless and elevated experience across their restaurant, accommodation, retail store, and on-farm activities to distinguish themselves in a competitive market.
Solution Provided: We introduced a signature scent that flowed through all spaces, from the rooms to the restaurant and retail store. Curated playlists were crafted for each environment to enhance the mood. The online booking system was redesigned for a more accessible and seamless journey. All bedding was upgraded to organic linen, and towels were replaced with handwoven, high-quality towels made by local artisans. Along the guest pathways, we added small pods and seating areas with bird snack boxes to attract birds, creating a tranquil environment for guests to relax in. Staff received training on guest etiquette, focusing on making each visitor feel extra special. Fresh produce from the farm was used as inspiration for collaborative art installations with local artists, adding an olfactory element as guests moved through the property. Gift offerings were expanded to include surprise elements, such as unexpected gifts throughout the stay, heightening the overall experience.
4.
Product Development
We collaborate with you to design and develop sensory-rich products that complement your brand’s identity, perfect for clients seeking to enhance their customer journey with tactile, customized items. Whether it’s bespoke cosmetics, crafted stationery, or signature gifts, our products are tailored to elevate your brand experience and create lasting impressions.
Product Development Process
Enhance your customer journey with sensory-driven products that align with your brand’s identity and complement our other services.
Deliverables:
Collaborating to design and develop specific products that integrate seamlessly into your customer journey.
Creating tactile elements such as bespoke cosmetics, crafted stationery, thank you gifts, and signature products that reflect your brand’s essence.
Crafting prototypes and refining them based on feedback.
Providing support for the integration and launch of these products within your existing sensory design strategy.
Let´s Create Lasting Impressions
Transform your brand into an immersive journey. Reach out today and explore how we can tailor our services to meet your unique needs.
www.sensble.com
simone@sensble.com
@sens.ble.design